ASOS invests in robotics for U.S. warehouse expansion

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British online fashion retailer ASOS is set to invest US$100m (£72.2m) to automate its warehouse in Union City, Atlanta. 

The work, which includes automation, robotics, and expansion of storage capacity, will begin this month, and is expected to be completed in 2023.

The project will see the stock capacity of the warehouse increase by 50% to 15.5 million units and allows the warehouse to handle three million items a week.

This investment follows ASOS telling investors that it struggled with not having enough stock in the Atlanta warehouse during the pandemic. The retailer said fewer flights meant it couldn’t quickly move merchandise from the UK.

ASOS CEO, Nick Beighton, said the work would “streamline” the warehouse, which ASOS relies on to distribute products across the U.S. The company predicts projects sales in the U.S. will rise by 50%.

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