Mobile robots producer Ek Automation is rebranding as Ek Robotics, to highlight its commitment to transport robotics for production and warehouse logistics.
According to the manufacturer, the central element of the new brand identity is the infinity sign as its new logo. Ek Robotics said the multitude of colours and the visualisation of the infinite possibilities through several lines in a functioning cycle form the look of the “Infinite colours of transport”.
Ek Robotics added the new branding highlights the expertise of the independent family-owned company.
“With the new brand identity we underline our commitment to uncompromising quality, a unique product design as well as our claim to offer every company an optimal and absolutely reliable solution,” explained Andreas Böttner, CEO of Ek Robotics.
As part of the rebranding the company will also expand its product portfolio, with solutions designed to solve internal inefficiencies in production and warehouse logistics.
Böttner added: “With everything we do, we strive to transform intralogistics challenges into critical competitive advantages for our customers. To keep challenging the status quo, we combine the best industrial technologies with our endless inventiveness and unique engineering skills.”